Selection of Colour and Style for the Occasion

How to Dress for Any Occasion: A Practical Style Guide

Dressing well is mostly about three things: knowing the dress code, choosing pieces that fit your body and your day, and building a small wardrobe of basics that work together. This style guide covers what to wear for the most common occasions, then links to our detailed guides on fit, seasons, accessories and caring for your clothes.

What to wear: dress codes at a glance

OccasionFor womenFor menRead more
CasualJeans or casual trousers, a knit or tee, flats or clean sneakersChinos or jeans, polo or casual shirt, sneakers or loaferswardrobe basics
Business casualTailored trousers or a midi skirt, blouse or fine knit, blazer optionalChinos or wool trousers, collared shirt, blazer optional, leather shoesbusiness casual
Job interviewA tailored dress or suit in a neutral color, minimal accessoriesA well-fitted suit or blazer and trousers, plain shirt, polished shoesinterview outfits
CocktailA knee- to midi-length dress or dressy separates, heels or smart flatsA dark suit, tie optionalcocktail attire
Formal / black tieA floor-length gown or a very elegant cocktail dressA tuxedo or dark suit with a bow tiewomen’s formal wear
Wedding guestA dress or jumpsuit that suits the venue; avoid whiteA suit or blazer to match the dress codewhat to wear to a wedding
PromA dress that fits the school’s dress code and lets you danceA suit or tuxedochoosing a prom dress

Start with fit and body shape

The most stylish outfit is the one that fits. Tailoring a few pieces does more than buying many new ones. Our guides cover dressing for curves and body shape, plus-size summer dresses and choosing the right jeans.

Build a wardrobe that works together

Dress for the season

Finish with accessories

Look after your clothes

Clothes that are cared for look better and last longer. See keeping clothes fresh in the closet, caring for jackets and caring for leggings.

Quick answers

What is the difference between cocktail and formal attire?

Cocktail attire means a knee- to midi-length dress or smart separates for women and a suit for men. Formal or black tie means a floor-length gown or very elegant dress, and a tuxedo for men.

What should I wear if I’m unsure of the dress code?

Choose a level slightly smarter than you think: a simple dress or tailored trousers with a blazer works for most events, and you can remove the blazer if others are more casual.

How many clothes do I need for a capsule wardrobe?

There is no fixed number. Many capsule wardrobes use around 30 pieces per season, but the point is that everything works together, not hitting a count.