jewelry present

5 Factors to Consider When Purchasing Jewellery

jewelry presentSo it is that time of year again for us all when the countdown to Christmas begins. But what will be in your stocking this festive period? When it comes to buying jewellery as a Christmas gift, there are a number of different that you should take into consideration. Firstly is the fact that buying jewellery is a personal thing so you will need to find out (in secret) what type of items your recipients like. However there are plenty more consumer minefields to cross before you plump for the right product.

1. Reputation

Probably one of the most important aspects to take into account, wherever you intend to buy your items for Christmas, the company you buy it from has to reputable. Trust as well as reputation is considered to be two of the most important people look for in a brand. In this way you should;

  • Look carefully and check out the company website or shop in detail.
  • Ask to see documents about the seller or proof of the quality before purchasing.
  • Compare and contrast different types of jewellery companies to ensure you make the right decision.

2. Reviews

As far as buying your festive jewellery gifts are concerned, it is also important to note just how important reviews are. Whether it is positive or negative feedback, it is always crucial to look at reviews from a wide variety of websites before you commit to buying. You can have the chance to enjoy a host of companies and review sites that will provide;

  • Fair and ethical reviews on the best jewellery sites and products.
  • Flag any companies which may not be recommended and offer user experiences to assist you.
  • A genuine idea of who to approach and who to steer well clear of.

3. Online

With so many bargains to be had on the Internet, this could prove to be your best bet. This is especially the case with finding the finest bespoke handmade jewellery, where you can benefit from a wealth of sites on the web. Thanks to so much choice on the Internet, you now have the opportunity to take advantage of many things such as;

  • Flash sales.
  • Discounts on several items before, during or after the Christmas period.
  • Finding discount codes from several companies enabling you to save big!

4. Price

Of course it all really depends on your budget but something to think about is how much you want to spend on your gift. At the end of the day, you will get what you pay for which could be the difference between a low quality silver or high quality gold pair of earrings. However, when buying a piece for a loved one you should consider;

  • Is it actually within your budget and means?
  • Can you make something that might be the ideal alternative?
  • How much you want to spend on one item and stick to your budget accordingly.

5. Recommendation

The power of recommendation cannot really be underestimated. At this time of year when more and more consumers are looking for the ultimate jewellery gift it’s difficult to pinpoint anything. This is down to the sheer amount of choice available not to mention brands that are available. By having positive experiences from friends and family who have purchased from a leading designer or boutique store, it will give you a better chance of making a sensible purchasing decision.

It’s certainly an important time of year for both the shops and consumers! Yet if you follow just a few of these top tips, you will be well on the way to finding the right gift and making someone incredible happy.


Happy to blog about the latest fashion trends, beauty tips, celebrity news, wedding ideas and more… You can follow us on Twitter & Like Us on Facebook.